WHEN we began our Let’s Move! initiative four years ago, we set one simple but ambitious goal: to end the epidemic of childhoodobesity in a generation so that kids born today will grow up healthy.
To achieve this goal, we have adhered to one clear standard: what works. The initiatives we undertake are evidence-based, and we rely on the most current science. Research indicated that kids needed less sugar, salt and fat in their diets, so we revamped school lunch menus accordingly. When data showed that the lack of nearby grocery stores negatively affected people’s eating habits, we worked to get more fresh-food retailers into underserved areas. Studies on habit formation in young children drove our efforts to get healthier food and more physical activity into child care centers.